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About
Deepmoss is a China-based label founded by designer Xiaolu Liu (Dido) in Xiamen in 2013, after she graduated from Central Saint Martins. The inspiration often comes from the energy, the beauty and the decay of living things, through which the designer gains insights of the vicissitudes of nature. As reflected in her design, deepmoss represents things that are unrestrained by time or place, and detached from the mundane. With its natural aesthetics and poetic temperament, the brand appeals to women who have appreciation for both classic exquisiteness and youthful exuberance.
