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About

The brand name 'HISUI' (meaning 'jade' in Japanese) represents two concepts: one is the imagery created by the colours of this beautiful stone jade, which have a special presence to those who see them. Another, second meaning of the word, is 'a quarrelsome woman'. Such interesting dual meanings, uniquely juxtaposing each other, represents this brand. We create clothes which can help those who wear them discover their new self, and that can make them feel fun and energetic.Our clothes can be worn in multiple ways and we hope, through our clothes, we can establish deep,close communications with the wearers.








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