Altuzarra Fall Winter 2023-24 Campaign

In an urban odyssey that blurs the boundaries between myth and modernity, Altuzarra's Fall-Winter 2023-2024 campaign embarks on a journey that celebrates the allure of feminine power and mysticism. Under the creative direction of Florentin Tuillier and the lens of photographer Dudi Hasson, this campaign transports viewers into a realm where lush fantasy converges with the grounded reality of city life.

Joseph Altuzarra, renowned for his innovative designs and progressive vision, delves deep into the realm of myth and magic for his latest collection. Drawing inspiration from literary luminaries like Charlotte Higgins, Ursula K. Le Guin, and Madeline Miller, who have breathed new life into the women of Greek myths, Altuzarra crafts a collection that resonates with potent feminist optimism. This season, Altuzarra's garments become more than just fabric; they become vessels that contain the strength, wisdom, and enchantment of these oft-overlooked mythological heroines.

The campaign imagery serves as a bridge between the mystical and the mundane, reimagining the ethereal aura of feminine creative energy within the bustling backdrop of urban existence. Dudi Hasson's discerning eye captures the essence of Altuzarra's designs against the backdrop of cityscapes, verdant gardens, and opulent art-deco interiors. These mythic personas, transposed into contemporary life, exude an invigorating forward momentum. Grounded yet transformative, these women possess an innate ability to reshape the world around them.

A captivating video clip, accompanying the campaign, transports us further into Altuzarra's universe. Model Amar Akway graces a solarium, swaying to ambient melodies while adorned in one of the collection's signature looks. Here, the spirit of flowing, intoxicating power is embodied in Akway's every movement, giving us a tantalizing glimpse into the season's essence.

The campaign's exquisite composition serves as an inspiring reminder to seek out the mythical facets hidden within the modern muses that surround us. Altuzarra's Fall-Winter 2023-2024 collection seamlessly weaves together the threads of mythology, mysticism, and contemporary femininity. It's a celebration of the inherent power that lies within all women, waiting to be embraced and unleashed upon the world. As we journey through the mythical tapestry of Altuzarra's vision, we're encouraged to explore the depth of our own narratives and the enchanting possibilities they hold.