Amiri Pre-Fall 2023 Campaign

Amiri delves into a realm of coastal sophistication with its latest campaign showcasing the Pre-Fall 2023 collection. The collection showcases an exclusive collaboration with the esteemed Eden Rock hotel, nestled on the picturesque Caribbean Island of Saint Barthélemy. This luxurious vacation destination, established in the 1950s, not only lends its iconic imagery to several pieces in the collection but also serves as the muse for the campaign's idyllic seaside backdrop. The campaign exudes an air of refined simplicity, crafting a captivating and abstract ambiance against the breathtaking ocean vista. Within this open expanse, the youthful protagonists embody the brand's fusion of laid-back opulence, utilitarian influences, and quintessential Americana inspiration. The accompanying video employs slow motion techniques and a rich soundscape interweaving ambient music with the crashing of waves and the calls of seagulls, further immersing viewers in a state of ethereal reverie. Simultaneously daring and effortless, the campaign presents a definitive testament to Amiri's interpretation of contemporary fashion.