Blumarine Spring Summer 2023 Campaign

Blumarine's latest fashion campaign for Spring Summer 2023 is a captivating underwater fairy tale, shot by the talented photographer Petra Collins. The campaign perfectly captures the essence of the collection's underwater theme, with Collins' imagery uniting the familiar with the fantastical.

The campaign showcases suburban mermaids, portrayed by the models, lost in a daydream within an otherwise typical living room. Aquarium-like windows have been set into the wall, offering a glimpse into an aquatic fantasy world. The mermaid protagonists in the campaign occupy both spaces - the living room and the underwater world, moving seamlessly between them. The beauty team has done a fantastic job of creating hair and nail details that enhance the women's otherworldly power.

Thanks to the set design, the viewer is transported from reality to the fairy tale, creating a sense of liminality and a questioning of what is real. The technical brilliance of the set design allows the viewer to see through the living room and into the underwater world, blurring the line between fantasy and reality.

The campaign is imaginative, atmospheric, and technically impressive, successfully translating Blumarine's fantasy-inspired designs into a visually striking narrative full of character and mystery. The gothic and romantic styling, along with the addition of fish tails, perfectly captures the mermaid theme of the collection, while the brilliant execution of the set design adds an element of magic to the campaign.

Overall, Blumarine's Spring Summer 2023 fashion campaign is a stunning visual journey that beautifully captures the essence of the collection's underwater theme. The campaign showcases the creativity and vision of the brand, as well as the talent of the photographer and the team involved in bringing this dreamlike world to life.