Coperni Fall Winter 2023-24 Campaign

Coperni's Fall Winter 2023-2024 campaign, titled "The Lamb and the Wolf," is a groundbreaking fusion of fashion, technology, and artificial intelligence that leaves a lasting impression. In a world saturated with fashion advertisements, Coperni manages to stand out by pushing the boundaries of creativity and innovation.

The highlight of this campaign is the ingenious use of artificial intelligence, which is harnessed to create a continuously evolving and digitally augmented film featuring Lila Moss. Collaborating with directors Alexandre Silberstein and Florent Canale, as well as the experimental creative studio Everest Lab, Coperni has taken a bold step into the future of fashion marketing.

The campaign also incorporates a futuristic twist with the inclusion of robot dogs, developed by Boston Dynamics, sharing the runway with models. This choice is not merely a technological gimmick; instead, it underlines Coperni's commitment to exploring the intersection between the human and the technological. This theme of human-tech symbiosis has been central to the brand's identity, and it's brought to life in an extraordinary manner in this campaign.

The heart of this project lies in its AI-driven video production. A continuously running video program is fed a range of variables, including scenarios, weather, music, lighting, and the outfits Lila Moss wears from the collection. This data is then translated into a unique cinematic narrative, creating an ever-changing stream of visually captivating stories. The surreal landscapes and virtual realms in which the model's avatar and her robot dog interact give rise to an uncanny exploration of the line where technology blurs with humanity.

This campaign is a testament to Coperni's ambition to redefine the boundaries of fashion advertising. It takes the concept of branded content to a new level by generating an ever-renewing stream of content over six months. By using artificial intelligence to create numerous iterations based on a set of variables, the campaign creates a sense of infinite possibilities while reminding us that true creativity and imagination remain uniquely human attributes.

The brilliance of this campaign lies in its ability to use AI as a tool to showcase human creativity. While the technology employed may appear limitless, it ultimately functions within the constraints of the code and variables set by humans. This balance between technological innovation and human ingenuity is what makes "The Lamb and the Wolf" truly remarkable.