Dior Lady 95.22 Handbag Spring 2023 Campaign

Dior recently launched a campaign series to celebrate its iconic Lady 95.22 handbag for the Spring 2023 season. The campaign was shot by renowned photographer Brigitte Lacombe, who is well-known for her intimate portraits of cultural figures. The campaign features nine exceptional women from different backgrounds, including art, writing, and sports, who embody the spirit of independence and allure that the Lady 95.22 represents.

The Lady 95.22 handbag is an iconic piece from Dior, and the campaign is a manifesto of the brand's commitment to dressing exceptional women. The campaign celebrates contemporary womanhood, which is the central focus of creative director Maria Grazia Chiuri's work for the house. The Lady 95.22 handbag represents the perfect combination of elegance, sophistication, and functionality, making it the perfect accessory for the modern woman.

The campaign series is in line with the changing fashion communication calendar, which has been impacted by the attention economy. The campaign was designed to generate and maintain interest and engagement across the typically low-attention-span world of social media. The multi-part digital series was carefully crafted to showcase the Lady 95.22 handbag in a way that is personally meaningful to the audience while also uplifting the values of the brand.

The campaign also leverages celebrity partnerships to showcase the Lady 95.22 handbag in a way that resonates with the audience. The nine women featured in the campaign embody the values of the brand, which includes independence, strength, and allure. By partnering with women who embody these values, Dior reinforces its commitment to dressing exceptional women and celebrates the diversity of women across different generations, disciplines, and perspectives.