Ermanno Scervino Fall Winter 2023-24 Campaign

The Ermanno Scervino Fall Winter 2023-2024 campaign ad showcases a collection that draws inspiration from the iconic Ava Gardner, with a focus on sculpting garments to achieve the perfect silhouette. The campaign aims to convey a message of multifaceted femininity, encompassing strength and delicacy, assertion and letting go.

The choice of model and actress Natalia Vodianova adds depth to the campaign, as she embodies the desired qualities of the collection. In the shots captured by Luigi & Iango, Vodianova exudes profound gentleness through her gaze, while her body expresses resoluteness and energy. This contrast reinforces the concept of embracing both masculine and feminine aspects without compromising one's individuality or beauty.

The campaign highlights the versatility of the collection by showcasing various styles. The sculpted mini dresses, paying homage to Ava Gardner's bullet bra style, are worn by Vodianova with statuesque steadiness or freedom of movement, emphasizing the adaptability of the garments. Whether she is static and self-conscious beneath a mannish coat or mobile and flexuous inside a transparent dress adorned with crystals, Vodianova effortlessly conveys the collection's message.

The use of different elements such as action, pause, movement, frames, and storytelling within the campaign creates a juxtaposition of reality and dream-like sequences. This approach adds depth and intrigue to the overall visual narrative, while celebrating the power and sweetness of femininity.