Etro Spring Summer 2023 Campaign

Etro invites fashion enthusiasts to immerse themselves in a world of vibrant colors and captivating prints with their latest campaign for Spring Summer 2023. Spearheaded by creative director Marco De Vincenzo, the campaign showcases a new summer capsule collection that perfectly encapsulates the brand's mastery of color and print. Against the stunning backdrop of an Italian Riviera villa's gardens, Etro delivers a visual feast that celebrates the essence of summer.

With the Spring Summer 2023 campaign, Etro takes a plunge into the season with a vivid and captivating exploration of colors and prints. Creative director Marco De Vincenzo amplifies the house's expertise by presenting a selection of light and airy fabrics adorned with vibrant hues of juicy oranges, lush greens, and deep blues. These lively colors infuse the collection with a refreshing energy that perfectly resonates with the essence of summer.

Set amidst the enchanting gardens of an Italian Riviera villa, the campaign ingeniously juxtaposes Etro's striking prints against the natural elements of the surroundings. Against the backdrop of the deep blue sky, the sparkling sea, and the lush greenery of grass and trees, the prints shine with brilliance. This visual harmony between nature and fashion captivates the viewer and evokes a sense of serenity and tranquility.

To further enhance the dreamy atmosphere, the campaign incorporates a mesmerizing short film. The film features the protagonists of the campaign basking in the sun-drenched scenery, while colorful bouncy balls playfully cascade down a grand staircase. This whimsical touch adds a delightful element of surprise and heightens the emotional buoyancy of the overall visual narrative. The film's enchanting visuals and joyful energy perfectly complement the collection's exuberant spirit.

The Spring Summer 2023 campaign astutely celebrates Etro's greatest strength—their whimsical, poetic prints. These distinctive prints, meticulously crafted by the brand, have become synonymous with Etro's aesthetic and serve as the cornerstone of their creative vision. By allowing the prints to take center stage in the campaign, Etro creates a dreamy and lush visual narrative that immerses viewers in a world of captivating beauty and imagination.