Gucci Diana Bags Fall 2021 campaign ad photo shoot at The Savoy Hotel in London by Angelo Pennetta (Photographer), Alessandro Michele, Christopher Simmonds (Creative Directors).
The campaign highlights the Diana bag: a bamboo handle tote first presented by the house in 1991. Creative director Alessandro Michele has reimagined and designed it with removable neon leather belts, inspired to the functional bands that once came with the original bag to keep the shape of the handles.
The campaign has been shot by Angelo Pennetta at the Savoy Hotel in London, where the brand's founder Guccio Gucci worked as a liftboy in his youth.
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