Lanvin Spring 2022 Campaign

Lanvin Spring 2022 Campaign

Lanvin Spring Summer 2022 collection lookbook.

Travelling and traversing, escape and escapades - the Spring 2022 Lanvin collection by creative director Bruno Sialelli explores exploration, the idea of travel, our wanderlust to view the world. Showcased once again through motion images - a filmic short which, like a music video, gives a taste of the ideology behind a creative outing - the collection itself is a trip, real or imaginary, nostalgic or anticipatory. It transports.

Those emotions and intentions mingle: the collection itself glances backwards, journeying into memories of the 1990s - a formative period of modern fashion - and to the archives of Lanvin. It also references the glamour of travel in the past, the aspirational style dubbed the ‘jet-set’, the notion of travel as an indulgence, an extravagance, an occasion. Lanvin reinvents the 1970s Lanvin ‘JL’ monogram: drawn from the archive, it is redrawn, updated for today as the JL 3-D, with a modernist feeling - like an architectural detail. As a print or jacquard it is used in optical play, also adorning accessories and luggage, like the accoutrements of travellers past, and future.

Travel blurs seasons: clothes cover different terrains and locales, different climates and intentions. Silks mix with denims, scuba jerseys with organzas and chiffons, for him and her. Matte or gloss, fabric can subvert the attitudes and characters of the clothing, challenging and provoking.There is a sense of the former formality and anticipation of travel - polished looks evocative of the 1960s, tailoring, and the precious embroideries and embellishment characteristic of Lanvin - but they mix with the mood of MTV, the feel of surfer guys and girls, off duty and in action. The collection travels geographically, through periods, but also through sensibilities, from formal to casual, a map of moods.

Video

Footage for Lanvin Spring 2022 Campaign.

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