LV Archlight 2.0 Campaign

LV Archlight 2.0 Campaign

Louis Vuitton Archlight 2.0 campaign featuring Chloë Grace Moretz, Jaden Smith, Sam Li, Mona Tougaard (Models), Carlijn Jacobs (Photographer), Marie-Amélie Sauvé (Wardrobe Stylist), Hiromi Ueda (Makeup Artist), Damien Boissinot (Hair Stylist).

Step into the future of fashion with the "LV Arclight 2.0" campaign by Louis Vuitton, where virtual insanity meets chunky sneaker chic. This cutting-edge campaign, brought to life by the visionary creative direction of Charles Levai and Kevin Tekinel, mesmerizing film direction by Gordon von Steiner, and captivating photography by Carlijn Jacobs, pushes the boundaries of fashion advertising.

Drawing inspiration from Jamiroquai's legendary music video for "Virtual Insanity," directed by Jonathan Glazer, the campaign takes a bold approach with a moving floor format that transports us to a world where floors and walls come alive. In this dynamic setting, the talented cast, including the fashion-forward Jaden Smith, the stylish Chloë Grace Moretz, the enigmatic Sam Li, and the captivating Mona Tougaard, are in constant motion, effortlessly showcasing the Archlight 2.0 shoes as they stylishly navigate the shifting environment.

As the characters glide and groove in their Archlight 2.0 sneakers, the campaign pays homage to Louis Vuitton's Parisian heritage, infusing the visuals with a sense of timeless elegance. The futuristic setting and the attention to detail in the campaign create a sense of otherworldly magic, capturing the imagination of the audience.

The "LV Arclight 2.0" campaign not only showcases Louis Vuitton's innovative designs but also reflects the brand's ability to seamlessly blend the past, present, and future in a visually striking manner. It's a testament to the brand's enduring relevance and unwavering commitment to pushing the boundaries of fashion.


Videos for LV Archlight 2.0 Campaign.

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