Max Mara Fall Winter 2023-24 Campaign

Max Mara's Fall Winter 2023-2024 campaign, following their impressive Fall 2023 campaign celebrating the tenth anniversary of the Teddy coat, exudes timeless sophistication and elegance. Photographer Ethan James Green once again demonstrates his talent in capturing the essence of Max Mara's enduring style.

At the heart of the campaign is the iconic Teddy coat, which has cemented its place as one of Max Mara's signature pieces under the creative direction of Ian Griffiths. The Spring Summer 2024 campaign continues to pay homage to this classic garment by placing it front and center. The Teddy coat is celebrated for its luxurious, soft voluminousness, and Green's photography highlights its timeless appeal. This coat is a testament to Max Mara's ability to create designs that transcend passing trends, consistently offering a look that remains relevant while exuding classic sophistication.

The choice to feature models Imaan Hammam and Karolina Spakowski as a pair in the campaign imagery adds depth to the composition. This decision not only showcases the versatility of the Teddy coat but also suggests a sense of connection and duality, further emphasizing the idea of modern classicism.

Max Mara's Spring Summer 2024 campaign, like their brand as a whole, is characterized by elegance, practicality, and a quiet sophistication that has become synonymous with the Max Mara name. The campaign continues to define the brand as a symbol of timeless, classic style, reaffirming Max Mara's reputation for delivering designs that are always relevant and effortlessly chic.