Miu Miu Matelassé Spring 2023 Campaign

Miu Miu pays homage to its iconic matelassé leather collection for the upcoming season with an intimate portraiture lensed by Guen Fiore and a series of still-life images captured by Deo Suveera, featuring the bags as the central protagonists. The focus is on individuality and imagination, as well as the finest craftsmanship and respect for innovation that the collection represents.

The matelassé treatment is reinvented in terms of size and design, appearing across all bags in a neutral color palette that mirrors the brand's understated and unconventional vision of luxury. This leather treatment has become so central to Miu Miu's handwriting that it is instantly recognizable, even without a logo.

The matelassé leather collection combines sophisticated artistry and artisanal technique with experimentation, resulting in a highly distinctive and rich texture. The unique and eased finish is achieved through a rigorous process that involves pairing panels of elegant nappa leather with wadding and elastic cloth to achieve stretch. This malleability effortlessly adapts to any contents and to the form of the person carrying it, making it both aesthetically appealing and comfortable.

The matelassé leather collection was first shown on the Miu Miu runway in Paris for the Fall/Winter 2006 season. Since then, it has become a signature of the brand, representing the ultimate marriage between beauty and practicality. The Spring 2023 campaign showcases the collection's timeless beauty and innovation, emphasizing the brand's commitment to individuality, craftsmanship, and unconventional luxury.