Zimmermann Fall Winter 2023-24 Campaign

Zimmermann, embarks on a journey of neoclassical elegance with its Fall Winter 2023-24 campaign. Drawing inspiration from the work of fin-de-siècle painter Rupert Bunny, the campaign captivates viewers with a blend of artistic legacy and contemporary fashion. Creative director Emil Vrisakis and photographer Benny Horne team up to present a visually stunning showcase that transports us to the world of neoclassical romanticism and pastoral beauty. Let's delve deeper into the enchanting world of Zimmermann's Fall Winter 2023-24 campaign.

The Fall Winter 2023 collection by Zimmermann finds its muse in the renowned Australian-born artist, Rupert Bunny. Influenced by Bunny's work, the collection features several of his paintings sourced from the collection of the National Gallery of Victoria. Despite being born and raised in Australia, Bunny spent a significant part of his life in Paris, where he became an integral part of the city's vibrant art scene. This aspect aligns perfectly with Zimmermann's Australian origins and its current presence on the Parisian runways, creating a harmonious artistic connection.

The campaign imagery masterfully captures the essence of neoclassical romanticism that characterizes Rupert Bunny's art. The picturesque setting of a Victorian-era Parisian villa with opulent furnishings serves as the backdrop for the campaign. Of all the captivating features, the solarium stands out, adorned with tropical plants, creating a lush and dreamy atmosphere. Against this luxurious backdrop, Zimmermann's luminous and ultra-feminine gowns find their place, effortlessly blending with the romantic ambiance.

Bringing life to Zimmermann's vision is model Vivienne Rohner, who embodies the persona of a 19th-century princess. Her presence adds an air of elegance and sophistication to the campaign, perfectly complementing the neoclassical theme. The still photographs beautifully capture her as the muse of this ethereal world, while the accompanying short film adds movement and depth to the campaign, subtly enhancing the emotional appeal of the visuals.

The Fall Winter 2023-24 campaign adeptly showcases Zimmermann's ad format, intertwining the brand's artistic legacy with its lush and luxurious fashion world. By drawing inspiration from Rupert Bunny's art and integrating it into their collection and campaign, Zimmermann pays homage to the art history while creating a harmonious blend of the past and the present. The campaign not only highlights the brand's neoclassical influences but also solidifies Zimmermann's position as a leading force in the world of high fashion.