Alejandra Alonso Rojas Spring Summer 2024 Fashion Show

Alejandra Alonso Rojas Spring Summer 2024 Fashion Show

Alejandra Alonso Rojas Spring Summer 2024 collection fashion show at New York Fashion Week SS24 (September 11, 2023).

Alejandra Alonso Rojas transported fashion enthusiasts to the sun-drenched shores of Minorca, Spain, as she unveiled her Spring Summer 2024 collection. Building on her previous exploration of the sea's influence in her dressy resort collection, Rojas delved deeper into the Mediterranean for her latest beach-minded collection, inspired by the picturesque beauty of Minorca.

Backstage before the show, Rojas described her creations as a fusion of '90s minimalism and 1930s beachwear, drawing inspiration from Calvin Tomkins' book "Living Well Is the Best Revenge" to encapsulate the carefree, sun-soaked Mediterranean lifestyle.

One notable shift in this collection was the emphasis on daywear, a departure from her previous evening-focused collections. Rojas introduced beautifully crisp cotton fabrics inspired by menswear linens, featuring two-piece suits and cotton prints. This shift marked one of her most effortlessly chic and commercially friendly collections to date.

Rojas' signature crochet and fringed frocks underwent a transformation, becoming lighter and silkier. Occasion dressing in the collection exuded minimalist elegance while maintaining a sense of optimistic, elevated beachwear. The sarong-like gathered details and vibrant, landscape-inspired hues added a touch of Mediterranean sophistication.

The collection embraced the concept of slip dressing, offering a diverse array of styles. Notable pieces included a black tie-back number in the opening look, paired with a crochet beret, paying homage to both '90s minimalism and 1930s beach aesthetics. Look 20 featured a wrap top and skirt in delicate shades of pale pink, while the closing look showcased a light green dress adorned with tonal embroideries resembling waves and the sun.

Rojas didn't limit her inspiration to the sea itself; she adorned her creations with tiny beach treasures, including baroque pearls and delicate shells. These additions provided a charming touch, particularly on a bubbled baby blue frock.

The designer also expanded her artistic horizons by incorporating hand-painted prints of red snapper fish, octopuses, and squids onto canvas, a technique inspired by the works of Minorcan painter David Monrós. This nod to the island's artistry, a passion since her childhood, added depth and uniqueness to her collection.

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