Antonio Marras Spring Summer 2024 Fashion Show

Antonio Marras Spring Summer 2024 Fashion Show

Antonio Marras Spring Summer 2024 collection fashion show at Milano Fashion Week SS24 (September 20, 2023).

Beauty and Backstage

Backstage, Makeup and Hairstyles for Antonio Marras Spring Summer 2024 Fashion Show.


In the sun-drenched landscape of Sardinia, where the iconic film "Boom!" once captured the imagination of Hollywood in 1967, Antonio Marras takes us on a journey through time and style with his Spring Summer 2024 collection. This homage to Marras's childhood memories of the film's glamorous chaos is a spectacular fusion of fashion and storytelling, set on a runway transformed into a movie set.

Marras's show opens with a captivating performance by the ever-charming Marisa Berenson, reminiscent of the legendary Liz and Richard, as the cameras roll. A nod to Sergio Naitza's docu-film "A Summer With Joe, Liz and Richard," the chaos of the past is vividly brought back to life. However, some might argue that this theatricality slightly overshadowed the fashion itself, with moments like the peculiar grape arrangement scene. Yet, Marras's designs ultimately shine through.

The heart of Marras's creative process has always been storytelling, and with recent investments from Calzedonia, he's given free rein to this passion. The result? Garments that tell a tale as compelling as any film. His signature elements are all present: the fusion of vintage military and formal tailoring adorned with intricate embroidery, mid-century silhouettes draped in ethereal mousseline and tulle embellished with paillettes and Marras's watercolors, occasional contemporary jersey pieces, and a show-stopping lace dress embroidered with a picturesque Sardinian cliff illustration from the original "Boom!" film.

What felt fresh and exciting were the slouchy-cut leather separates and a captivating array of bags, showcasing Marras's ability to evolve while staying true to his artistic roots.

Comparisons have been drawn to KidSuper's boundary-breaking presentation for Louis Vuitton menswear, and indeed, this show transcends the traditional fashion show format. It becomes an immersive experience, something beyond fashion, yet the collection itself deserves the spotlight.

In the end, Antonio Marras's Spring Summer 2024 collection may have blurred the lines between fashion and cinema, but it was an undeniable triumph. Marras's creative genius shines through, reminding us that storytelling and style can coexist harmoniously on the runway, making this collection nothing short of excellent.


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