Avellano Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (October 3, 2023).
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Arthur Avellano's Spring Summer 2024 collection was a testament to his unapologetic commitment to latex, a material that has become synonymous with his name. As the soundtrack enveloped the runway, it became clear that Avellano had orchestrated an auditory spectacle to distract from the telltale sound of latex—creating the illusion that he had ventured beyond his signature material.
The collection showcased pieces like matte stovepipe "jeans" and a hooded robe-coat, which seemed to defy their latex origins, echoing the texture of astrakhan fur. However, aside from the padded lining of a single bomber blouson, latex remained the star of the show. Avellano's goal was to convey the impression that his creations were something entirely different, a masterful illusion that played with perception.
Following his victory of the Pierre Bergé Prize at the 2023 ANDAM, Avellano has been on an unstoppable creative journey. He's not only part of the award's mentoring program but also continues to produce latex and silicone pieces for prominent French fashion houses. Furthermore, he's ventured into costume design, contributing to a ballet performance at the Palais Garnier opera house.
In the midst of this whirlwind, he managed to develop a compelling collection unveiled on the final day of Paris Fashion Week. Avellano pushed the boundaries of his signature material, exploring metallics with platinum and gold hues. He introduced an innovative take on the snakeskin effect from the previous season, opting for a raised pattern instead of embossing. Alongside these daring choices, he offered faux-textile options and even footwear, including custom latex-covered Ugg slippers.
The collection exuded a sense of familiarity, with its sci-fi space opera silhouettes featuring dramatic trains and opulent hoods. Models strutted amidst concrete columns at the Institut du Monde Arabe, and this sense of déjà vu was entirely intentional. Avellano expressed his desire to perfect the universe he has meticulously crafted over the seasons rather than creating an entirely new one each time.
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