AZ Factory Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (October 2, 2023).
In a poignant homage to the late Alber Elbaz, the creative minds behind AZ Factory, Norman René Devera and Peter Movrin, stepped into the spotlight for the Spring Summer 2024 collection, aptly named "AZ Factory By Them." These talented designers, who have quietly worked behind the scenes with esteemed labels, seized the moment to shine, and their dedication to Elbaz's vision and legacy was palpable.
Devera and Movrin, handpicked by Alber Elbaz in 2019 to lead the AZ Factory project, share an unwavering commitment to infuse fashion with joy and celebrate life through clothing. Devera, as the team's design director, and Movrin, as the senior designer, have carried forward Elbaz's legacy while infusing their own creativity into the brand. "For Alber, fashion was all about joy," Devera remarked. "Giving women the joy of wearing a mood-lifting dress, and celebrating life. That's how we wanted the collection to feel."
Their inspiration revolved around envisioning what the daughters of Elbaz's devoted clientele would wear today. The collection was designed to resonate with women of different generations, portraying a day in the life of a modern lady. It began with the image of her waking up in the morning, clad in her lover's white cotton shirt, and transitioned to her evening attire—draped and ruched minidresses in candy pink satin or slouchy négligé in a vibrant shade of lime green with delicate lace finishes.
Notably, more than 60% of the collection was crafted from deadstock fabrics, with some originating from Elbaz's early collections—a poignant and sentimental touch that made the homage feel deeply personal. For those who cherished Lanvin's memorable shows and coveted its dresses, the references were unmistakable. Here, they were reimagined with a playful and vibrant spirit. Elbaz's beloved roses, printed in eye-catching color combinations on silk duchesse—cobalt blue and orange, peony and citrus yellow, rosso carminio, and lavender—added a touch of whimsy to the sumptuous fabric. It was artfully draped into sleeveless asymmetrical dresses, tailored into svelte chemises-and-short-shorts ensembles, or ruched and pleated into ample, swirling trapeze-cut minidresses. The fabric also took on new life through intricate embroidery in sequins and crystal fringe for the captivating evening dresses that concluded the show.
Devera and Movrin's approach was not rooted in nostalgia; rather, it was a delicate and respectful demonstration of how Alber Elbaz's legacy could be invigorated with creativity and verve. They honored the techniques they had learned from the maestro and demonstrated their impressive execution skills. AZ Factory Spring Summer 2024 stood as a testament to joy, innovation, and the enduring legacy of Alber Elbaz, a celebration of life through fashion.
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