Balenciaga Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (October 1, 2023).
Closeups for Balenciaga Spring Summer 2024 Fashion Show.
Demna Gvasalia's Balenciaga Spring Summer 2024 fashion show was a bold and unapologetic departure from the quiet luxury that has permeated the fashion scene. Demna, inspired by an eye-opening experience during a vacation in the South of France, embarked on a mission to challenge the norms of fashion and identity.
In a grandiose red velvet setting reminiscent of an old French theater, Demna unveiled a deeply personal collection that defied convention. The show opened with his mother, Ella, and featured a diverse cast of models, including Kim Kardashian and his husband, Loïk Gomez, who donned a sculptural confection created from seven vintage wedding dresses. This eclectic mix of models reinforced Demna's commitment to redefining the fashion pyramid and pushing boundaries.
The collection itself was a confirmation to Demna's unique vision. He reconstructed vintage garments, repurposed floral PVC tablecloths into sheath dresses, and transformed Tyvek reusable grocery carriers into high-end leather goods. The result was a mix of gargantuan sneakers, mammoth tailoring, and four-sleeve bomber jackets that embodied Demna's signature oversized aesthetic.
Demna's irreverent approach to fashion was evident throughout the show. His designs played with the concept of dystopian chic, featuring hoodies, tattoo-print mesh T-shirts, and shredded jeans. The runway also showcased extralong coats, wide-leg pants that fused camouflage and denim, and futuristic blindfold-like sunglasses, all of which challenged the notion of a "polished, beige angora world."
As Isabelle Huppert read a list of intricate instructions on how to make a tailored jacket, it became clear that Demna's work is a complex and thought-provoking endeavor. The show was punctuated with inside jokes and merchandise that demanded attention, catering to fashion fanatics looking for something edgy and daring.
Ultimately, Demna Gvasalia's Spring Summer 2024 collection raised the question of whether consumers still have the appetite for his distinctive brand of fashion, one that defies conformity and celebrates individuality. In a world saturated with quiet luxury and conformity, Demna's Balenciaga reminds us that fashion should be fun, playful, and thought-provoking. Whether one has the courage to stand out rather than fit in is a choice that this collection challenges us to make.
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