Bally Spring Summer 2024 Fashion Show

Bally Spring Summer 2024 Fashion Show

Bally Spring Summer 2024 collection fashion show at Milano Fashion Week SS24 (September 23, 2023).


Closeups for Bally Spring Summer 2024 Fashion Show.


Outside the Bally venue, a lively crowd of fans showed their love for singer DK of the K-pop boyband Seventeen, the newly appointed brand ambassador. However, inside the venue, designer Simone Bellotti unveiled a collection that harmonized with the trend of quiet luxury—emphasizing sleek tailoring, understated elegance, and a deep respect for heritage. Within the arches of the cloister of the San Simpliciano basilica, some ensembles exuded an almost monastic aura. For instance, a meticulously buttoned-up dark blue pantsuit was paired with flat Glendale mary jane-style shoes, while a dark trench coat with a wrap-over stand collar was worn by both male and female models. Yet, underneath a rigorously tailored leather coat, a short taffeta dress peeped out, with pleats forming delicate floral motifs. A polka-dot miniskirt was paired with a sleeveless biker jacket, showcasing Bellotti's desire to introduce unexpected elements that felt somewhat unconventional. In an earlier interview, the designer expressed his intention to challenge the notion of Switzerland as strictly precise—commonly associated with watches and banking—by revealing the country's more irrational and organic layers. Practical briefcases and spacious leather totes appeared in classic black but also in a vibrant red, a nod to the primary color of the Swiss flag. Surprisingly, these accessories were adorned with patterns of strawberries and flowers, which also graced leather swimsuits and short dresses—an area where the brand excels. The denim looks carried a subtle '70s vibe and were paired with cozy ribbed sweaters or a vintage-inspired leather vest featuring epaulettes. While Bellotti didn't explicitly reference the hippy movement, he drew inspiration from the Monte Verità community near Ascona, Italy, founded in the early 20th century. He explained that this community sought an alternative means of self-expression, with free-spirited individuals escaping the pressures of industrialization to dance in the sun. Rather than escaping, Bellotti wholeheartedly embraced his mission. His debut collection was in perfect harmony with Bally's 172-year history while skillfully and definitively propelling the brand forward.


Videos for Bally Spring Summer 2024 Fashion Show.

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