Benetton Spring Summer 2024 Fashion Show

Benetton Spring Summer 2024 Fashion Show

Benetton Spring Summer 2024 collection fashion show at Milano Fashion Week SS24 (September 21, 2023).


Closeups for Benetton Spring Summer 2024 Fashion Show.


Beauty and Backstage

Backstage, Makeup and Hairstyles for Benetton Spring Summer 2024 Fashion Show.


Andrea Incontri deserves kudos for his remarkable ability to grasp the essence of United Colors of Benetton and evolve the collections while staying true to the brand's core values of authenticity and colorfulness.

A Vibrant Heritage - Benetton, established in 1965 with a focus on knitwear, denim, and an unwavering commitment to color, holds a unique place in the fashion world. Incontri acknowledged this heritage, playfully adorning the show's venue at Palazzo della Permanente with a riot of colors, giant pink bananas, and flowers. It was a spirited nod to the brand's colorful history.

A Kaleidoscope of Colors and Fabrics - The collection made a bold entrance with denim and body-hugging knits in various color variations. Allover fruit and floral prints took center stage, adorning piqué and jersey polo shirts and pants. The collection seamlessly integrated current trends, featuring shorts, culottes, crop tops, roomy shirts, and the brand's iconic colorful striped patterns, reimagined in crochet or illuminated by Lurex threads. It was a celebration of fun and lighthearted fashion.

A Global Impact - Since joining Benetton in July of the previous year, Incontri has recognized the brand's global impact and its ability to resonate with consumers of all ages. This realization was evident in the runway presentation, which featured multiethnic and multigenerational families. Toddlers and infants walked alongside their model parents, symbolizing the brand's enduring appeal across generations.

A Brand for All Ages - Benetton's enduring connection with consumers, spanning childhood to adulthood and through generations, adds a unique and invaluable dimension to the brand. Incontri aptly recognizes the brand's ability to transcend age boundaries, making it even more special.

The Benetton Spring Summer 2024 collection was a testament to the brand's enduring legacy and its ability to stay in tune with contemporary fashion trends while preserving its core identity. Andrea Incontri's talent in capturing the essence of Benetton, along with his commitment to authenticity and color, ensured that the collection remained true to the brand's vibrant heritage. With its kaleidoscope of colors, playful prints, and multigenerational appeal, Benetton continues to be a brand that resonates with diverse audiences around the world, making it a true fashion icon.

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