Blumarine Fall Winter 2024-25 Fashion Show

Blumarine Fall Winter 2024-25 Fashion Show

Blumarine Fall Winter 2024-2025 collection fashion show at Milano Fashion Week FW24 (February 23, 2024).


Closeups for Blumarine Fall Winter 2024-25 Fashion Show.


Beauty and Backstage

Backstage, Makeup and Hairstyles for Blumarine Fall Winter 2024-25 Fashion Show.


Under the helm of new creative director Walter Chiapponi, Blumarine embarks on a new chapter, marked by a deliberate departure from past aesthetics and a return to the brand's romantic roots. Chiapponi's vision for the collection is clear: to restate the romantic ethos as the gravitational center of Blumarine's aesthetics, eschewing social media hype in favor of timeless elegance.

Drawing inspiration from the brand's archives and the influence of co-founder Mrs. Anna Molinari, Chiapponi embroiders his intentions onto sheer dresses with the statement "Je retourne à l’amour," signaling his commitment to reinstating romance as the brand's guiding principle.

Signature Blumarine motifs, such as roses, leopard animalier patterns, and heart shapes, are reimagined in ethereal gowns, pajama sets, and technical outerwear, infusing the collection with a sense of nostalgia and familiarity. Chiapponi's goal to portray different personalities is evident in the diverse array of aesthetics showcased, from ornate minidresses to tomboy-ish maxi overshirts.

A notable addition to the collection is the introduction of menswear, reflecting Chiapponi's belief in creating a sense of globality and relevance for the brand. Tracksuit pants in vibrant colors and fuzzy coats with floral patterns add a touch of Kurt Cobain-inspired vibe, further expanding the brand's reach and appeal.

While Chiapponi's instinctive approach may have resulted in a collection that feels slightly disjointed, his noble intentions and commitment to Blumarine's legacy are evident. As the brand's creative vision takes shape, it will be fascinating to see which concepts Chiapponi prioritizes and how he navigates the brand's evolution. With love as his guiding compass, Chiapponi sets the stage for a romantic rebirth of Blumarine, promising an exciting journey ahead.


Videos for Blumarine Fall Winter 2024-25 Fashion Show.

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