Brandon Maxwell Spring Summer 2024 Fashion Show

Brandon Maxwell Spring Summer 2024 Fashion Show

Brandon Maxwell Spring Summer 2024 collection fashion show at New York Fashion Week SS24 (September 12, 2023).


Closeups for Brandon Maxwell Spring Summer 2024 Fashion Show.


In the midst of a New York Fashion Week filled with collections that seemed to echo familiar themes, Brandon Maxwell's Spring Summer 2024 show emerged as a breath of fresh air. The designer made a striking departure from his previous grandiose presentations, opting for an intimate gathering that truly lived up to its name. With an exclusive invite list, accommodating just over 100 guests, Maxwell embraced the concept of minimalism and authenticity, steering clear of the over-the-top extravagance often associated with high-fashion events.

Tailoring with a Twist - Maxwell's Spring Summer 2024 collection showcased a keen understanding of his own style and his clients' preferences. The collection started with a focus on streamlined tailoring that managed to be both sophisticated and far from mundane. Notably, smartly cut jackets featured spliced sleeves, allowing them to be worn as capes, a refreshing take on formalwear. These jackets were paired with flowing maxi skirts, offering a novel alternative to the conventional black-tie attire. In a nod to everyday life, Maxwell also combined traditionally tailored jackets with ripped and faded jeans, emphasizing a sense of realism.

Freedom vs. Restraint - Speaking about his collection, Maxwell himself expressed the duality of "freedom and restraint." In this show, freedom took the spotlight, marking a departure from his more structured February presentation, which now appears somewhat conservative in retrospect. The collection's central silhouette was the midi-dress, skillfully designed to hug the body to a dropped waist, before flowing gracefully from the hips to the hem. These dresses were constructed from stretch linen embroidered with gradated paillettes and sheer knits adorned with soft fringing at the sleeve openings. The result was undeniably sensual, highlighting Maxwell's ability to strike a delicate balance between allure and simplicity.

Minimalism Prevails - In a statement made during a resort appointment in June, Brandon Maxwell expressed his disinterest in conforming to the prevailing trend of excessive design, stating, "Lately, to be considered 'design,' it's had to be a lot. That doesn't interest me." This sentiment was brilliantly manifested in the Spring Summer 2024 collection, where Maxwell embraced minimalism with unwavering conviction. The designer's decision to scale down the event, focus on streamlined tailoring, and emphasize authenticity and sensuality instead of extravagance marked a refreshing departure from the derivative fashion seen elsewhere on the New York runways.


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