Christian Cowan Fall Winter 2024-2025 collection fashion show at New York Fashion Week FW24 (February 11, 2024).
Beauty and Backstage
Backstage, Makeup and Hairstyles for Christian Cowan Fall Winter 2024-25 Fashion Show.
In the opulent surroundings of The Harmonie Club in New York City, Christian Cowan unveiled his Fall Winter 2024-2025 collection, a departure from his signature downtown party aesthetic towards a more sophisticated homage to the Upper East Side. Swathed in the grandeur of chandeliers and plush carpeting, the setting echoed the old-money elegance that inspired Cowan's latest creations.
With a desire to pay tribute to the "Upper East Side ladies who have supported my career since day one," Cowan embarked on a journey to infuse his signature cocktail dresses and sexy suits with a refined uptown sensibility, while still retaining the irreverent fun that defines his brand. The result? A collection that marries elegance with exuberance, targeting women who are both classy and powerful, unafraid to take risks in their sartorial choices.
Drawing inspiration from his own mother, Mercedes—an icon in her own right—Cowan crafted garments that exude confidence and authority, yet maintain a youthful allure. Silky, one-shouldered gowns adorned with Mongolian lamb accents exuded sophistication, while a two-tone Mongolian lamb coat, cinched at the waist, paid homage to the timeless elegance of the Dior New Look.
Cowan's signature motifs, particularly his use of stars, made a bold return in this collection. Whether embellishing whimsical sequin party dresses or adorning tailored suits with golden star-shaped studs, the celestial elements served as a poignant homage to Cowan's late father. Reflecting on childhood memories spent stargazing with his father, Cowan found parallels between the infinite possibilities of the night sky and the creative freedom afforded by fashion.
The juxtaposition of elegance and wildness was evident throughout the collection, as seen in the sheer gray chiffon dress with reworked draping and frayed seams—an embodiment of timeless sensuality with a contemporary twist.
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