Coach Spring Summer 2024 collection fashion show at New York Fashion Week SS24 (September 7, 2023).
Closeups for Coach Spring Summer 2024 Fashion Show.
Beauty and Backstage
Backstage, Makeup and Hairstyles for Coach Spring Summer 2024 Fashion Show.
This year, Stuart Vevers celebrates his remarkable tenth anniversary at Coach, and what better way to commemorate this milestone than by unveiling a collection that encapsulates his personal connection to New York City. The Coach Spring Summer 2024 collection is a tribute to the city that has not only been his creative muse but also the place where he found love and started a family. With a backdrop as iconic as the main branch of the New York Public Library, Vevers's collection tells a story of nostalgia, authenticity, and his deep commitment to sustainability.
As Vevers prepared to unveil his Spring Summer 2024 collection, he looked inward to recapture his own New York archetypes. Rather than relying on vintage images or trends, he wanted to remember the city on his terms. The result is a profoundly personal collection that authentically reflects his experiences and memories.
The show's location, the New York Public Library, added an extra layer of significance. This institution stands as a beacon of knowledge and culture in the heart of the city, mirroring Coach's own place in American fashion. Vevers's family, including his father and children, attended the show, marking a touching moment as it was his father's first fashion show ever.
New York City is not just a backdrop but a character in Vevers's story. It's the city where he met his husband and built a life, and where he's diligently worked to establish Coach as "America's House of Leather" in a time when sustainability and climate change are paramount. Vevers's commitment to sustainability is evident in his use of upcycled leather and denim, as well as regenerated cotton and leather, highlighting the brand's dedication to responsible fashion practices.
The Coach Spring Summer 2024 collection doesn't rely on nostalgia for past collections. Instead, it's a continuation of Vevers's recent experiments with shapes, construction, and silhouette. The collection opens with a statement-making black slipdress crafted from pieced-together leather, complete with exposed stitches, moto boots, and a rounded bowling bag, all evoking the essence of New York.
Oversized leather jackets continue to be a focal point in Vevers's design. Whether it's a single-breasted blazer worn over a mesh turtleneck or fringed suede jackets, these pieces exude a chic, urban vibe. Additionally, upcycled denim jackets with let-out hems as trim details on pockets exemplify Vevers's creative approach to sustainability.
However, the most significant departure from Coach's leather-centric tradition in this collection is the introduction of soft suiting. Made from cotton or wool that's been deliberately worn and aged, these pieces exude a sense of effortless cool. The mossy green suit with an oversized, slouchy jacket paired with a matching slim maxi skirt is a standout ensemble, showcasing the evolving silhouette that Vevers introduced last season. The khaki version with a chore jacket, aged shoulder seams, and a touch of lived-in charm is equally captivating.
Stuart Vevers's vision for Coach has always been about creating pieces that feel "love-worn." This collection achieves that vision beautifully. Each piece seems to carry the weight of his own memories—the youthful exuberance of dancing at the Pyramid club or the comfort of revisiting a timeless restaurant like Donohue's, a steakhouse on Lexington Avenue.
The collection even features Coach's logo on a series of T-shirts, short-sleeve sweatshirts, and sweatpants, adding a collegiate touch that humorously contradicts the vintage inspiration. This juxtaposition of old and new, timeless and contemporary, is quintessentially New York.
In reflecting on his inspiration for this collection, Vevers aptly remarks, "This is my memory of a specific time. And there's something quite liberating in that because once you've found that memory and you've done a sketch, you can make it however you want to bring it to life." With the Coach Spring Summer 2024 collection, Stuart Vevers has done just that—breathed life into his memories and shared them with the world, creating a fashion narrative that is distinctly New York, personal, and undeniably stylish.
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