Diesel Fall Winter 2024-25 Fashion Show

Diesel Fall Winter 2024-25 Fashion Show

Diesel Fall Winter 2024-2025 collection fashion show at Milano Fashion Week FW24 (February 21, 2024).


Closeups for Diesel Fall Winter 2024-25 Fashion Show.


Diesel's Fall Winter 2024-2025 ready-to-wear collection was a groundbreaking exploration of fashion's evolving relationship with its audience. Under the creative direction of Glenn Martens, Diesel shattered traditional boundaries by inviting viewers into the inner workings of the fashion world through an unprecedented 72-hour livestream event.

In a bold move that exemplified Diesel's democratic ethos, Martens opened the doors of the fashion industry to anyone with a Wi-Fi connection, granting behind-the-scenes access to the casting, styling, and preparation processes leading up to the show. This inclusive approach not only generated buzz but also provided a unique snapshot of the diverse Diesel audience, ranging from fashion students to whimsically masked viewers and even extraterrestrial beings.

The centerpiece of the show was a giant collective Zoom call, featuring 1,000 ticket holders who registered online. As physical guests sat closely opposite the screens, a playful game of "Who's watching who?" unfolded, blurring the lines between spectator and spectacle.

Amidst the innovative presentation format, Martens delivered a collection that epitomized Diesel's signature irreverent aesthetic. Drawing inspiration from a melting pot of influences, the lineup showcased Martens' penchant for fabric manipulation, layering, and distressing techniques.

The collection kicked off with sleek silhouettes and a sophisticated, corporate-inspired aesthetic, juxtaposed with rubber coatings and disheveled effects that hinted at a post-rave party narrative. The irreverent vibe continued with furry looks and monochrome blazers and coats, injecting unexpected fun into the proceedings.

Layered constructions and fabric manipulations took center stage, with puffer jackets featuring devoré effects that revealed the lining and padding through mesh quilting. Martens' masterful use of texture and dimensionality added depth to each ensemble, creating a tactile experience that transcended the digital realm.


Videos for Diesel Fall Winter 2024-25 Fashion Show.

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