Etro Spring Summer 2024 Menswear collection fashion show at Milano Men Fashion Week SS24 (June 18, 2024).
At the recent Etro Spring Summer 2024 Men's Collection fashion show, designer Marco de Vincenzo presented a captivating response to this demand, drawing inspiration from allegorical images found in an antique book and infusing the collection with enigmatic motifs and balanced intensity.
During a visit to an old bookstore in his Sicilian hometown, de Vincenzo stumbled upon a 17th-century tome filled with allegorical images depicting vices and virtues. These figures, which aimed to convey hidden meanings through visual representation, sparked a connection in the designer's mind between these historical images and contemporary forms of non-verbal communication, such as TikTok, memes, and GIFs. This intuitive approach became the guiding principle behind the Etro collection.
The collection showcased roomy, boxy, short-sleeved bowling shirts that featured jacquarded panels displaying allegorical concepts like Temperance, Tenacity, Eternity, and Lust. These shirts, printed in soft-toned hues, were paired with loose pants in subdued solid colors, creating an ensemble that emphasized fluidity and a sense of balance. De Vincenzo aimed to create shapes that barely touched the body, resulting in oversize-cut blazers with soft-jutting shoulders, worn alongside wide and comfortable pajama trousers or shorts.
In a departure from rigid construction, Etro's Spring Summer 2024 collection embraced a more relaxed and free-spirited aesthetic. Long robe-dusters, reminiscent of the brand's bohemian and eccentric nature, featured tapestry-inspired printed patterns scaled down in size and color, conveying a cool domesticity. Notably, a shirt/shorts combination stood out with finely beaded geometric motifs in shades of green, adding a touch of vibrancy to the collection.
Towards the end of the show, Etro injected a burst of vitality and flash with a series of fringed capes and coats. These statement pieces, made from thick vintage blankets woven with abstract floral patterns, struck a delicate balance between the artisanal and the extravagant. With their eye-catching design, these fringed capes and coats are sure to captivate attention and become showstoppers.
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