Eudon Choi Fall Winter 2024-2025 collection fashion show at London Fashion Week FW24 (February 18, 2024).
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Beauty and Backstage
Backstage, Makeup and Hairstyles for Eudon Choi Fall Winter 2024-25 Fashion Show.
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Eudon Choi's Fall 2024 Ready-to-Wear collection invites us to explore the concept of beauty found within ruins, drawing inspiration from the exposed walls of Pompeii. The London-based South Korean designer takes us on a journey through layers and textures, filtering his signature smart casual tailoring through a lens of deconstruction and sentimentality.
Choi's fascination with the exposed walls of Pompeii, with their layers of color and plaster over time, serves as the foundation for this collection. He captures the beauty of simplicity and the vulnerability of humanity, infusing his designs with a sense of nostalgia and melancholy.
The color palette reflects the ashy gray of weathered ruins and the multitude of beige tones found in deconstructed trenches, creating a harmonious contrast that evokes the passage of time. Choi plays with layers and proportions, adding exposed seams and inside-out details to wardrobe staples like sleeveless tops, straight trousers, and maxidresses.
In a playful twist, Choi switches patterns around to create trenches, adding a touch of whimsy to the collection. Cozy dresses in wool, velvet, and Swiss dot, in earthy hues, further enhance the theme of comfort and warmth amidst the ruins.
Accompanying the runway show is a lovely piano solo by Kasparas Mikuzis from Lithuania, adding a poignant touch to the atmosphere. Mikuzis, who teaches music to one of Choi's clients' sons, showcases his talent on a Steinway grand piano, underscoring the emotional depth of Choi's collection.
Eudon Choi's Fall 2024 Ready-to-Wear collection is a testament to the enduring beauty found within decay and the resilience of the human spirit. Through his masterful tailoring and thoughtful design details, Choi invites us to embrace the imperfections and vulnerabilities that make us human, finding solace and beauty amidst the ruins.
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