Fendi Spring Summer 2024 Fashion Show

In the radiant world of Fendi, Kim Jones orchestrated a captivating display of Roman insouciance, capturing the essence of both the city and the brand's spirit. As the show unfolded, Jones himself exuded an air of casual confidence, a testament to his seamless integration into the Fendi family.

Among the star-studded audience that graced the event, including luminaries like Linda Evangelista, Naomi Campbell, and Kate Moss, Jones's vision was clear: a beautiful collection that deserved to be seen by all. His decision to bring his friends together in Milan, a city that often feels quieter compared to Paris, was not just about showcasing fashion but also about rekindling the warmth of personal connections.

Jones's journey with Fendi began in 2021, and since then, he has effortlessly woven his own design codes and interests into the brand's legacy. For this collection, he drew inspiration from Karl Lagerfeld's iconic spring 1999 show for Fendi and the practical elegance of Roman women, especially the Fendi family and their inner circle.

The runway itself transformed into a Roman fantasy, where monumental Fendi handbags replaced iconic landmarks like the Spanish Steps and the Trevi Fountain. This set design evoked memories of Jones's earlier shows under his eponymous label in the 2000s, showcasing his knack for creating immersive fashion experiences.

Jones's collection was meticulously crafted to make an impact through intricate details, impeccable fit, and flawless finishes. Mannish mohair tailoring, featuring cleverly concealed closures and turned-up arms, reimagined classic menswear in a refreshing light. Knitwear pieces intertwined with one another, creating mesmerizing silhouettes that challenged conventional norms.

Silk dresses elegantly blurred the line between the double-F logo and snake print, while innovative techniques brought a tactile quality to circular silicone studlets bonded onto jersey fabric. The revival of a 1990s double-F puzzle print in napa leather dresses and coats showcased Fendi's rich heritage.

In contrast to the monumental handbags that lined the runway, models carried smaller, yet equally iconic Fendi creations. The Baguette, Peekaboo, Origami, and First, along with a new shopper-clutch hybrid called the Flip, added a touch of sophistication. Delfina Delettrez Fendi's jewelry mirrored the iconic Selleria top-stitching.

The models graced the runway with an unusual leisurely pace, allowing the audience to appreciate their hair, adorned with emphasized partings. The melancholic yet evocative soundtrack, a Max Richter x Dinah Washington mash-up, conveyed a sense of bittersweet reflection.

Kim Jones's journey at Fendi seems to be in full swing, as he excitedly mentioned his deep involvement in the development of the brand's 2025 100th-anniversary collections. Fendi Spring Summer 2024 was a testament to his ability to merge tradition with innovation, creating a beautiful chapter in the brand's storied history.