Iceberg Fall Winter 2024-25 Fashion Show

Milano Fashion Week witnessed a milestone as Iceberg celebrated its 50th anniversary with a remarkable Fall Winter 2024 collection. Under the creative helm of James Long, the brand delved deep into its archives to present a collection that resonated with the contemporary urban lifestyle while honoring its rich heritage.

In a departure from the flashy and eccentric, Long embraced a more refined aesthetic, demonstrating a maturity that echoed the brand's evolution over five decades. Simplicity emerged as the defining element of success, as the collection seamlessly integrated classic elements with modern sensibilities.

Outerwear took center stage, reaffirming Iceberg's prowess in crafting functional yet stylish pieces for the cosmopolitan crowd. Plaid zip-up coats, reminiscent of the brand's iconic motifs, paid homage to Long's British roots while catering to the demands of today's fashion-forward consumers. Vibrant knitted double-breasted coats, paired with matching cardigans, showcased the brand's expertise in knitwear and captured attention on the runway.

Long's masterful play with textures and fabrics added depth to the collection, evident in reversible coats that seamlessly fused sleek faux leather with herringbone fabric. Raw-cut finishes lent a touch of edginess, staying true to Iceberg's rock 'n' roll heritage. Faux leather biker jackets adorned with fringed details exuded rebellious flair, further enhancing the collection's urban appeal.

While outerwear dominated the narrative, Long also introduced complementary pieces such as chiffon dresses and pleated skirts, albeit playing a supporting role to the overarching theme of outerwear sophistication.

Reflecting on the collection, Long remarked, "There’s a lot more texture and fabrication in the collection, and I feel like it’s a bit more grown-up and a bit more developed because it was such an important season." Indeed, Iceberg's Fall Winter 2024-2025 collection stands as a testament to the brand's legacy of innovation and timeless style, marking a new chapter in its storied history.