Jacquemus Fall Winter 2024-25 Fashion Show

Jacquemus Fall Winter 2024-25 Fashion Show

Jacquemus Fall Winter 2024-2025 collection fashion show 'La Casa' at Casa Malaparte, Capri, Italy (June 10, 2024).

Simon Porte Jacquemus achieved a fashion dream by showcasing his Jacquemus Resort 2025 collection at the iconic Casa Malaparte in Capri. Overcoming logistical hurdles and relying on good weather, Jacquemus presented a co-ed show that marked a turning point for his brand.

The Casa Malaparte, a modernist villa with a rich French-cultural history, served as a dream location for Jacquemus. The designer referenced the 1963 film Le Mepris by Jean-Luc Godard, which included scenes shot on the villa's terrace. This connection was subtly echoed in the opening look, a creamy robe coat reminiscent of Brigitte Bardot's attire in the movie.

The collection itself signified a creative leap for Jacquemus. He described the new direction as "a new kind of sexiness," one that's "realistic, minimal, almost two-dimensional." This translated into clean lines and a focus on pure design.

Jacquemus' signature styles were reimagined with a touch of newfound maturity. Shawl-collared jackets came in bold colors like vermillion and yellow, paired with high-waisted skirts, tailored pants, and bermudas. Menswear featured sailor-inspired tops and asymmetrically collared shirts.

While the brand has always embraced sensuality, this collection offered a more nuanced approach. Skin was still on display, but with an air of sophistication. Dresses flowed with draped chiffon or jersey, some featuring plunging backs or side slits.

Jacquemus acknowledged past criticism about the quality of his work and expressed his commitment to improvement. He's focusing on "savoir faire," working with factories to achieve his vision while maintaining reasonable price points. This dedication to quality seems to be paying off, with increased sales of ready-to-wear pieces.

Jacquemus' personal growth as a father seems to be influencing his design philosophy. He's thinking about longevity and building a brand that transcends trends. The designer remains passionate about his craft, declaring his intention to continue creating for his entire life.

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