Leonard Paris Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (September 29, 2023).
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Georg Lux, entrusted with the task of revitalizing Leonard Paris for a younger audience following its acquisition by Japanese owner Sankyo Seiko, successfully walks the tightrope between tradition and modernity. While Leonard's heritage-inspired prints and vibrant jet-set aesthetic remain intact, Lux's Spring Summer 2024 collection breathes new life into the brand.
A Nostalgic '70s Revival - Drawing inspiration from the sun-soaked shores of the Riviera, Lux's collection exudes a distinct '70s vibe. Psychedelic florals, awash in candy pink, take center stage and are presented in a myriad of forms and fabrics. From goddess robes to demure day dresses, catsuits to ruffled chiffon blouses with billowing sleeves, the '70s spirit infuses every aspect of this collection.
Tributes to Style Icons - The collection pays homage to style icons of the past. The opening look, a white jacquard pantsuit paired with a long, slender logo-print scarf, pays tribute to Bianca Jagger's sartorial choices. Meanwhile, the spirit of Brigitte Bardot hovers over the collection, casting a spell of timeless glamour.
Whimsical Touches - Mint-green gingham emerges as a playful choice for tailoring, some adorned with charming 3D mimosa embroideries that inject whimsy into the collection's aesthetic. The yellow floral motifs make a recurring appearance, whether in jacquard or print, including a full-skirted strappy dress that elegantly graces mid-calf.
Casual Elegance - For those seeking more casual options, Lux presents a warm russet shirtdress adorned with a delicate white placement floral print. Asymmetric jersey dresses offer a contemporary twist, with subtle hints of print peeking out from their slit skirts. Leonard enthusiasts who adore a head-to-toe look will find satisfaction in the prints that adorn a range of practical tote bags.
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