Loewe Fall Winter 2024-25 Men Fashion Show

Jonathan Anderson, the creative force behind Loewe, has once again captivated the audience with a young, spunky collection for Fall/Winter 2024-2025. With an overarching theme of fun, Anderson's innovative approach transforms fashion into a collage of media, seamlessly blending grunge elements with high-school geek aesthetics.

In a departure from conventional fashion norms, Anderson embraced readily-assembled looks for his Loewe men's show. Roomy trench coats with cable-knit sweater fronts and denim pant legs sewn right in exemplified his desire to reduce fashion down to blunt components. This bold move echoed a mood of simplicity while delivering a striking visual impact.

Drawing inspiration from the avant-garde spirit, Anderson mind-melded with Junya Watanabe, resulting in a fusion of jackets, pants, and coats—a quest for cool new outerwear for Fall 2024. The collaboration was evident in the daring combinations, such as pinstriped dress pants paired with striped white athletic sport socks attached to skater sneakers.

The runway theater, resembling a cathedral dedicated to masculinity and the male sexual gaze, set the stage for Loewe's daring collection. Against the backdrop of Richard Hawkins' provocative paintings and video montages, Anderson unveiled a barn-burner of a collection that seamlessly blended grunge and high-school geek influences.

While maintaining an air of irreverence, the collection also featured luxurious items that are bound to leave onlookers breathless. Elongated shearling cardigans, killer leather pants, and astonishing tote bags adorned with Hawkins' artworks in glass beads were among the standout pieces. Anderson's daring and culturally attuned design choices were evident in the juxtaposition of retro ski sweaters with colorful track pants and camp shirts in tablecloth checks over jumbo, low-slung rave pants with cargo pockets and bondage straps.

Loewe's ascent to fashion's biggest leagues was apparent in the star-studded front row, with actors like Andrew Garfield, Callum Turner, Jamie Dornan, and others gracing the event. The show featured video collages and selfies taken by the actors, adding a personal touch to Anderson's narrative.

Anderson's choice to showcase Hawkins' colorful artworks on tapered pants, long cardigans, and hoodies is a testament to his vision of a "leveling off" in contemporary culture. This audacious move reflects the designer's commitment to splashing high culture on everyday clothing, blurring the lines between art and fashion.