Luisa Beccaria Fall Winter 2024-25 Fashion Show

Luisa Beccaria Fall Winter 2024-25 Fashion Show

Luisa Beccaria Fall Winter 2024-2025 collection fashion show at Milano Fashion Week FW24 (February 23, 2024).

Luisa Beccaria's Fall Winter 2024-2025 presentation was a celebration of family, hospitality, and the timeless allure of romance. Held at Officine LùBar, a hub of creativity and hospitality owned by the Beccaria-Bonaccorsi family, the event showcased not only the latest collection but also the entrepreneurial spirit that runs deep within the clan.

Guests were greeted by the entire Beccaria-Bonaccorsi family, adding a personal touch to the proceedings. Lively young models adorned in romantic frocks mingled among tables adorned with wildflowers, creating an atmosphere of enchantment and warmth. Interactive videos by visual artist Florencia S.M. Brück projected onto walls brought the collection's floral motifs to life, transforming them into urban landscapes.

Drawing inspiration from a lifestyle that blends city living with countryside retreats, Luisa and Lucilla Beccaria crafted a collection that exuded both practicality and whimsy. Daywear received a pragmatic spin without sacrificing the brand's signature romanticism. Masculine herringbone coats were lined with delicate silk chiffon, while quilted puffers adorned with tiny rosebuds added a touch of charm to cold-weather essentials.

The collection also paid homage to vintage aesthetics, with straight-leg corduroy pantsuits channeling a cool 1970s vibe. Romantic capes fit for Alpine escapades offered a chic alternative to traditional city coats, showcasing the brand's versatility and imagination.

Central to the Beccarias' philosophy is a rejection of traditional notions of luxury, which they see as corporate and homogenized. Instead, they focus on creating pieces that resonate with women of all ages, from independent career women to teenage daughters inheriting their mothers' cherished Beccaria gowns. For the Beccarias, luxury is synonymous with a sense of wonder and possibility, encapsulated by the notion that "dreams are the ultimate luxury."

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