Mame Kurogouchi Spring Summer 2024 Fashion Show

Mame Kurogouchi Spring Summer 2024 Fashion Show

Mame Kurogouchi Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (September 26, 2023).


Closeups for Mame Kurogouchi Spring Summer 2024 Fashion Show.


Maiko Kurogouchi, the designer behind Mame Kurogouchi, draws inspiration from Japan's rich crafts heritage for her Spring Summer 2024 collection. This time, her inspiration comes from fragments she unearthed near Arita, a town on Kyushu Island known for its porcelain craftsmanship.

The fragments she discovered provided the color palette for the collection, featuring whites and blues, as well as motifs of plants and stylized landscapes. Kurogouchi also incorporated techniques like embossing onto crisp cotton fabrics. Her fascination with the field led her to develop vessels for her first perfume, set to launch in Japan the following month.

In keeping with her commitment to artisanal craftsmanship, ceramic buttons and accessories are a recurring theme in the collection. Kurogouchi personally handcrafted these pieces with the assistance of Arita-based artist Mayumi Hamano. This artisanal touch pays homage to Issey Miyake, where Kurogouchi spent three and a half years in the design department. Miyake had also worked with noted ceramists for buttons early in his career.

Despite the nods to tradition, Kurogouchi's collection is firmly rooted in the contemporary moment. She retains her focus on creating elegant silhouettes but is attuned to the current desire for chic comfort. Her designs include wide-leg trousers with a high waist, blouses reimagined as flowing shirts, pencil skirts crafted from sweatshirt material, and curve-skimming dresses with striking necklines made from jersey and 3D knits.

Denim takes center stage in this collection, offering a more practical choice compared to the silks Kurogouchi typically employs. Additionally, she adds a playful touch with a pair of kittens dotted in a traditional landscape jacquard, reminding us that fashion can be both real and humorous.

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