Marques Almeida Fall Winter 2024-25 Fashion Show

Marques Almeida Fall Winter 2024-25 Fashion Show

Marques Almeida Fall Winter 2024-2025 collection fashion show at London Fashion Week FW24 (February 19, 2024).

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Backstage, Makeup and Hairstyles for Marques Almeida Fall Winter 2024-25 Fashion Show.


Mart Marques and Paulo Almeida of Marques'Almeida returned to East London with a thought-provoking exploration of youth, time, and the concept of maturity. In a departure from their usual focus on youth culture, the designers delved into the evolution of their brand and its relationship with age, casting models who had walked their early London shows, now in their thirties or older.

The runway was a celebration of multigenerational style, with some models accompanied by their children, reflecting the brand's successful kids' line. Notably, Marques and Almeida's own daughters, Maria and Alice, made their runway debut, adding a personal touch to the collection. "We let the children choose what they wore," the designers shared, highlighting their commitment to inclusivity and authenticity.

The collection itself was a juxtaposition of Marques'Almeida's signature '90s denim with new elements such as brocade, tiered ruffled skirts, satin peplums, and sheer gowns adorned with a sparse floral metallic print. Marques explained that the shift in perspective came from observing how the clothes resonated with people of different ages. "Of all the harmful stereotypes we've fought against, age is something we've overlooked, but it's a natural progression," she reflected.

This reevaluation of the Marques'Almeida aesthetic resulted in the exploration of new silhouettes and textures, pushing the boundaries of the brand's identity. Embracing words like "elegant," the designers incorporated elements such as big satin shapes and embroidery, challenging preconceived notions of what constitutes elegance. "It's elegant—in a cool way," Almeida remarked, emphasizing the brand's commitment to maintaining its distinctive edge while embracing growth and evolution.

Marques'Almeida's Fall Winter 2024-2025 collection not only showcases the brand's creative versatility but also underscores its dedication to inclusivity and authenticity, inviting audiences to rethink conventional notions of style and age.


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