Max Mara Fall Winter 2024-25 Fashion Show

Max Mara Fall Winter 2024-25 Fashion Show

Max Mara Fall Winter 2024-2025 collection fashion show at Milano Fashion Week FW24 (February 21, 2024).


Closeups for Max Mara Fall Winter 2024-25 Fashion Show.


Ian Griffiths empower with a spell of soigné sobriety in the Max Mara Fall Winter 2024-2025 collection, where darkly handsome ensembles embrace sinuous or cocooning shapes crafted from plush textures. Stepping away from the brand's signature camel shade, Griffiths explores a palette of dark blues, grays, and blacks, infusing the collection with a melancholic allure that radiates luxury, dignity, and self-awareness.

Drawing inspiration from the elegance of the 1910s and '20s, Griffiths conjures a mood of restrained sensuality, with garments that exude a Belle Époque allure. Full, kimono-like sleeves, blousing backs, and low buttoning stances on coats evoke a sense of timeless sophistication, while tie-waists on pants and wrap skirts add a touch of femininity. Utility pockets and funneling necklines on tunics nod to practicality, while thin, obi-like belts define the waistline, enhancing the silhouette with understated elegance.

Knitwear emerges as a standout feature of the collection, with Griffiths embracing the trend with long, enveloping navy coats and cocooning sweaters that exude a cozy allure reminiscent of oversize cardigans. The designer's keen eye for detail is evident in every aspect of the collection, from the meticulously crafted silhouettes to the subtle pinked edges and delicate finishes that elevate each piece to new heights of luxury.

Throughout the collection, Griffiths pays homage to the wisdom of French author Colette, whose embrace of dressing to please oneself serves as a guiding principle. Veteran models, including Guinevere van Seenus, Gemma Ward, and Natasha Poly, underscore the sense of self-assurance and confidence that permeates the runway, embodying the cool elegance of a woman who knows herself.

In a poignant nod to the cyclical nature of fashion, Griffiths revisits inspiration from his graduate collection, reinterpreting full sleeves on coats, tops, and sweaters with a modern twist. As he eloquently states, "One of the joys about fashion is that we can revisit inspiration, and when we revisit it, it comes back totally different. It evolves."

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