Max Mara Spring Summer 2024 Fashion Show

Max Mara Spring Summer 2024 Fashion Show

Max Mara Spring Summer 2024 collection fashion show at Milano Fashion Week SS24 (September 21, 2023).


Closeups for Max Mara Spring Summer 2024 Fashion Show.


Ian Griffiths, the creative force behind Max Mara, once again demonstrated his affinity for workwear aesthetics in the Spring Summer 2024 collection. With a palette of blues, greens, Barbie pink, and the brand's signature camel, the collection was both handsome and approachable, paying homage to the timeless and practical allure of military-style fashion. Griffiths, in his designs, acknowledged that military-inspired fashion has been a recurrent theme in women's fashion for centuries.

Inspired by Heroic Women - Griffiths drew inspiration from a heroic recruitment poster of the Women's Land Army, a British civilian initiative during the world wars that enlisted women to fill vital agricultural roles while men were away on duty. Grainy images of women driving tractors, milking cows, and gardening served as a testament to the indomitable spirit of these women. Griffiths emphasized that this initiative not only symbolized the transformation of conflict tools into peaceful instruments but also offered women opportunities for education and self-expression.

A Nod to Farming Fashion - The Spring Summer 2024 collection celebrated the uniforms worn by these women farmers of the past. It featured dungarees, boiler suits, and apron dresses made from sturdy cotton drill, showcasing the enduring appeal of workwear. Models moved gracefully through the beige runway space, accentuated by clumps of tall grass, evoking the essence of the English countryside.

A Fashionable Twist - True to the fashion world and the times, Griffiths infused a modern touch into the collection. The designs showcased a slender and leggy aesthetic centered around pencil skirts, high-heeled sandals, and HotPants, which promised to be the breakout trend of Milan Fashion Week. This contemporary twist brought a fresh sensibility to the practicality and durability of workwear.

Sun-Bleached Chic - The color palette, featuring sun-bleached hues, was a departure from the typical Max Mara style but introduced an invigorating new look. The boxy utility jackets and safari shirts with commanding shoulders were standout pieces likely to make waves come spring. While some thick, elastic waistbands may have appeared a touch bunchy on certain parkas and jumpsuits, the overall impression was one of sleekness and vitality in utilitarian fashion.

Max Mara's Spring Summer 2024 collection paid homage to the practicality and timelessness of workwear while celebrating the resilience and capabilities of women. Ian Griffiths' ability to meld fashion with history and empowerment resulted in a collection that honored the past while offering a stylish glimpse into the future. With a blend of military-inspired styles and contemporary trends, Max Mara's latest offering promises to make a bold statement in the fashion world come spring.


Videos for Max Mara Spring Summer 2024 Fashion Show.

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