Philipp Plein Spring Summer 2024 Fashion Show

Philipp Plein Spring Summer 2024 Fashion Show

Philipp Plein Spring Summer 2024 collection fashion show at Milano Fashion Week SS24 (September 23, 2023).

Beauty and Backstage

Backstage, Makeup and Hairstyles for Philipp Plein Spring Summer 2024 Fashion Show.

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It was Plein Time at the Allianz Cloud arena, and around 4K Plein enthusiasts—along with many more eagerly awaiting the after party—gathered for this late-night but not overly tardy show. Philipp Plein made his entrance with his ten-year-old son Romeo, offering an apology for the delay before expressing his gratitude: "This is the 25th anniversary of Philipp Plein… The reason why we exist is because of you, our clients. You have been with us since the very beginning, and this is something that makes us so powerful in the market today. We are a family company: I have two sons, with another coming in a couple of days, and you are all part of the family. So thank you. Now enjoy it!"

As Cyndi Lauper's “Girls Just Wanna Have Fun” set the mood, the first model strolled through the stationary carousel in the center of the pit, donning a cropped tailored jacket and miniskirt adorned with bubblegum graffiti prints, paired with Swarovski-encrusted platforms. The crowd erupted in cheers as a procession of talented roller disco dancers followed, wearing rainbow paillette dresses, tracksuits, sporty underwear, jeans, T-shirts, and showing off their skills on LED-illuminated urethane wheels attached to Plein sneakers. The lively soundtrack continued with hits like “Take On Me,” "99 Red Balloons,” and “Walking On Sunshine" as a candy floss-themed collection unfolded—a high-energy and easily digestible spectacle.

In the men's lineup, there was a surprising inclusion of less embellished tailoring, which Plein noted as one of his fastest-growing mainline categories. It was complemented by the more typical fire-lapel tux jackets, biker pants and jackets, Miami-style sets, and intricately distressed and bedazzled denim. The women's collection featured most of these elements and added old-Cavalli butt-skimming minis, ruffled boudoir frocks, and fitted knits. It was bold, kitschy, and knowingly excessive. While it might not appeal to everyone, the chair-dancing crowd in attendance demonstrated that it certainly has its audience. Plein's anti-fashion fashion show concluded with his cast spinning rapidly on the carousel, lifted high into the air, clearly reveling in the experience.

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