Private Policy Spring Summer 2024 collection fashion show at New York Fashion Week SS24 (September 8, 2023).
Beauty and Backstage
Backstage, Makeup and Hairstyles for Private Policy Spring Summer 2024 Fashion Show.
In a remarkable debut, designers Siying Qu and Haoran Li of Private Policy graced the coveted closing time slot on the inaugural day of the event. They unveiled their Spring Summer 2024 collection, skillfully marrying their commitment to sustainability with their distinctive streetwear aesthetic, staying true to their brand's ethos.
The honor of closing the first day of NYFW was not lost on Qu and Li, who acknowledged that some of their fashion idols, including renowned designers like Prabal Gurung and Proenza Schouler, had previously occupied this prestigious slot. "A designer used to show at this slot that I looked up to, and I was like, 'Oh, we have it this season,'" shared Li, reflecting the excitement of this pivotal moment in their career.
This season, sustainability took center stage for Private Policy. Drawing inspiration from the vital work of those striving to protect and restore coral reefs, the designers incorporated eco-friendly materials and practices into their collection. One notable highlight was the use of biodegradable plastic sequins, meticulously embroidered onto denim jeans. What sets these sequins apart is their ability to break down naturally when in contact with the earth, making them an environmentally responsible choice in the world of fashion.
The sustainability theme extended beyond sequins. The nylon used in the collection's perfectly hemmed shorts sets was crafted from recyclable polyester, demonstrating Private Policy's commitment to reducing their environmental footprint. This move towards sustainability aligns with a broader industry shift towards responsible fashion practices and conscious consumerism.
However, Private Policy didn't abandon their signature style and core audience. Known for their appeal to the vibrant rave culture, the collection still featured the short shorts and barely-there mesh tops that have become iconic pieces for the brand. These elements seamlessly blended with the sustainable pieces, showcasing the brand's ability to adapt to changing times without sacrificing its distinctive identity.
By merging sustainability with streetwear, Private Policy's Spring Summer 2024 collection sends a powerful message to the fashion world. It highlights that eco-consciousness is not only desirable but also achievable without compromising on style and individuality. With their debut in the closing slot of NYFW, Siying Qu and Haoran Li have made a statement that transcends fashion trends, emphasizing the importance of embracing sustainability in the industry's future. Private Policy's collection serves as a reminder that fashion can be both responsible and effortlessly cool, appealing to a diverse audience while making a positive impact on the planet.
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