Puma Fall Winter 2024-2025 fashion show introducing the collection 'PUMA MOSTRO' at New York Fashion Week FW24 (February 8, 2024).
Beauty and Backstage
Backstage, Makeup and Hairstyles for Puma Fall Winter 2024-25 Fashion Show.
In the heart of the New York Fashion Week at the iconic Park Avenue Armory, Puma unveiled its highly anticipated Fall Winter 2024 collection for both men and women. The event, titled "Welcome To The Amazing Mostro Show," showcased a captivating fusion of fashion, innovation, and nostalgia, featuring a star-studded lineup of special guests including Emily Ratajkowski, Ashley Graham, Davido, Kyle Kuzma, Becky G, and Hari Nef.
Taking center stage at the Park Avenue Armory, Puma transformed the venue into an immersive experience, adorned with mesmerizing lights, dynamic projections, and experiential elements, complemented by a captivating musical performance by Eartheater. The occasion marked the triumphant return of the iconic Mostro sneaker, originally introduced by the German sportswear brand in 1999.
The Mostro sneaker, a timeless classic retrieved from the archives of Puma, boasts a distinctive spiked sole and a versatile Velcro closure. Under the creative direction of Heiko Desens and Alastair McKimm, the fashion show featured a mesmerizing array of activewear and tracksuits seamlessly blended with urban-inspired pieces. In conjunction with the runway presentation, the creative director of PUMA x F1, A$AP Rocky, spearheaded and starred in the Mostro campaign, which was unveiled across social media channels just ahead of the show.
The Puma Fall Winter 2024 showcase attracted an array of esteemed guests, with front-row attendees including luminaries such as Emily Ratajkowski, Ashley Graham, Davido, Kyle Kuzma, Becky G, Hari Nef, Eartheater, Caleb McLaughlin, GloRilla, Lauren London, Jay Brown, Emory Jones, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.
Overall, Puma's "Welcome To The Amazing Mostro Show" not only celebrated the brand's rich heritage and innovative spirit but also served as a testament to its enduring influence in the world of fashion and culture. As the curtains closed on yet another remarkable display of creativity and style, Puma once again reaffirmed its position as a trailblazer in the realm of sportswear and streetwear fashion.
Videos for Puma Fall Winter 2024-25 Fashion Show.
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