Rokh Spring Summer 2024 Fashion Show

Rokh Spring Summer 2024 Fashion Show

Rokh Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (October 2, 2023).


Closeups for Rokh Spring Summer 2024 Fashion Show.


The Rokh Spring Summer 2024 collection represented a harmonious fusion of art and precision. In an enchanting slow-paced co-ed show at the illustrious Palais de Chaillot, Rok Hwang unveiled his SS24 collection, marking his debut in men's fashion. The dimly lit ambiance set the stage for a mesmerizing journey into the world of Rokh, where artistry and mathematical precision seamlessly converge.

Hwang's collection is a manifestation of his childhood dream, a dream to become an artist. While many associate art with freeform chaos, Hwang's artistic expression takes a different path—a path marked by a meticulous, almost mathematical approach. The result is a collection that exudes a sense of structured elegance and a commitment to craftsmanship that borders on the divine.

One cannot help but marvel at the ordered chaos that permeates Hwang's designs. Layered trenches, cropped military jackets, and elevated utility jackets, all meticulously cut and thoughtfully composed, leave no room for 'misplacement' errors. This is an art form in itself, where precision reigns supreme.

Hwang's devotion to perfection becomes even more evident in his debut men's line, a labor of love that took a year to develop. He confides, "I spend a lot of time on cutting, crafting things. I like to work on the textiles. Everything is done with my hands." The focus here is the silhouette—a central element that captures the essence of Rokh's identity. Immaculacy with a twist defines this collection, as each piece seamlessly transitions between serious and playful.

For the men's line, vintage-inspired workwear takes center stage, boasting washed cotton, nostalgia-infused striped shirts, and contemporary interpretations of sailor trousers. Oxford shirts crafted from technical fabrics share the spotlight with a captivating array of layered and deconstructed blazers and trenches.

Turning our attention to the women's offering, Rokh Hwang strikes an impeccable balance between elegance and seduction, redefining the boundaries of dress fashion. The Little Black Dress is transformed into a work of art with a gold bag chain repurposed as a halterneck. A backless crochet lace-clad navy dress exudes sensuality, while knee-length dresses feature captivating cut-out details around the chest and pleated fringes at the hem.

Hwang's target audience is clear—a blend of the fearless and the free-spirited, individuals unafraid to challenge norms while embracing the liberating essence of fashion. He remarks, "It's for those who are not afraid to challenge themselves but at the same time enjoy the freedom. I also want to give a little bit of sensuality, and give something that is kind of perfect that you are seriously engaging in clothing."

The collection's textured knits, reminiscent of hard felt, add another layer of intrigue. Their juxtaposition with generously sized, soft-textured clutches elevates the sensory experience and reinforces Rokh's commitment to detail.

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