Sportmax Fall Winter 2024-25 Fashion Show

Sportmax Fall Winter 2024-25 Fashion Show

Sportmax Fall Winter 2024-2025 collection fashion show at Milano Fashion Week FW24 (February 23, 2024).


Closeups for Sportmax Fall Winter 2024-25 Fashion Show.


Sportmax's Fall Winter 2024-2025 ready-to-wear collection captured the audiences with its fusion of eroticism and nostalgia, paying homage to 1980s music icons while reimagining traditional symbols of femininity through a lens of dark sensuality.

Set against the backdrop of the Triennale design museum, the runway bathed in crimson light and mirrored flooring, creating an ambiance of tantalizing allure. Titled "Camera Obscura," the show took inspiration from singer Nico's iconic 1985 album, infusing it with a contemporary twist that challenged conventional notions of femininity.

Central to the collection was the subversion of traditional feminine symbols, transforming corsetry, military outerwear, and white-collar uniforms into vehicles of sultry expression. Obi- and corset-like belts cinched waists, accentuating slender silhouettes enhanced by structured shoulders reminiscent of the bold fashion statements of the 1980s.

Corset constructions played a pivotal role in highlighting and concealing body shapes simultaneously, adorning gunmetal gray woolen midi frocks and strapless jumpsuits with a provocative allure. Marabou shawls and tinsel cache-coeur draped casually added an air of decadence to the ensembles, blurring the lines between innocence and seduction.

Vinyl and glossy red leather accents injected a dose of edginess, contrasting against body-con knit frocks and oversized shirts with elongated sleeves. Through strategically placed see-through panels and daring cutouts, the collection embraced the ethos of eroticism with a modern twist.

The influence of 1980s music icons such as Nico, Debbie Harry, Annie Lennox, Siouxsie Sioux, and Grace Jones permeated throughout the collection, celebrating their status as feminist icons and style trailblazers. Album cover-inspired prints adorned garments, echoing the rebellious spirit and creative freedom synonymous with these legendary figures.


Videos for Sportmax Fall Winter 2024-25 Fashion Show.

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