Stella McCartney Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (October 2, 2023).
Closeups for Stella McCartney Spring Summer 2024 Fashion Show.
Paris Fashion Week was transformed into a lively street fair as Stella McCartney unveiled her Spring Summer 2024 collection in a unique and eco-conscious way. Taking over the Marché Saxe-Breteuil, not far from the iconic Eiffel Tower, McCartney turned the venue into Stella's Sustainable Market for the day. The event celebrated not only fashion but also her commitment to sustainability and community.
The market atmosphere was bustling, with 21 stalls reminiscent of traditional market hawkers offering a diverse array of items. From bales of cotton and spools of thread to vintage vinyl records, electric scooters, and crafty mirrored brooches by English artist Andrew Logan, the market had something for everyone. In a touching nod to sustainability and unity, Logan's brooches spelled out the word "Freedom" on vintage-inspired floral print tea dresses featured in the show, embodying a spirit of youth and life.
McCartney's strong connection to her childhood friend, Andrew Logan, emphasized the personal touch she brings to her collections. After the show, fashion editors flocked to the vintage McCartney designs curated by "Euphoria" costume designer Heidi Bivens, underlining the timeless appeal of Stella's creations.
The market stalls remained open for trading for several hours, offering unique merchandise, including items related to Wings, the band formed by Stella's parents, Paul and Linda McCartney. T-shirts and guitar straps were available, with proceeds benefiting the family's Meat Free Monday Foundation, a cause dear to the McCartney family's heart.
The boho rocker look, popularized by the success of the Amazon Prime show "Daisy Jones and the Six," was a central theme of the collection. However, McCartney found inspiration not only in contemporary trends but also in her parents' wardrobe, collaborating with her father, Paul McCartney, to revisit vintage pieces from her childhood. These vintage inspirations manifested in designs such as a flowing peach shirtdress, frilly shirts, and vegan leather pants adorned with laces.
While the '70s influence was evident, McCartney's collection showcased her signature blend of masculine and feminine styles. Billowing parachute dresses contrasted with oversize suits and baggy jeans, enlivened with tuxedo cummerbunds. Micro HotPants hinted at a hedonistic streak, adding a playful touch to the overall aesthetic.
One of the standout aspects of this collection was its commitment to sustainability. Stella McCartney continues to prioritize eco-conscious fashion, with this collection boasting an impressive 95 percent responsible materials. The collection represents a significant step forward in her journey towards more sustainable fashion.
One of the most exciting moments of the show was the global debut of Keel Labs' seaweed-based yarn, featured in a crochet knit dress and tunic adorned with mirrored discs that created mesmerizing reflections on the sidewalk. It exemplified the fun and innovative spirit that McCartney wanted to convey through this collection, emphasizing that eco-friendliness and enjoyment are not mutually exclusive.
In her own words, McCartney's goal is to invite people into her community and engage in important conversations about sustainability while offering fashion that is enjoyable and accessible. Stella McCartney's Spring Summer 2024 collection is not just a fashion statement; it's a celebration of sustainability, creativity, and the spirit of youth and life. It invites us to embrace a more responsible and fun approach to fashion, where style and sustainability go hand in hand.
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