Sunnei Fall Winter 2024-25 Fashion Show

Sunnei's Fall Winter 2024-2025 collection marks a pivotal moment for the brand, where the creativity of the fashion collection itself outshines even the most innovative show concepts. Held in collaboration with high-end carpet brand CC-tapis, the presentation epitomized Sunnei's multidisciplinary approach and its belief that fashion is more than just clothing—it's a design project that transcends traditional boundaries.

The industrial space provided the perfect backdrop for Sunnei's exploration of texture, color, and shape. As guests entered, they were greeted by a striking 775-square foot rug adorned with Sunnei's signature colorful striped patterns, concealing hidden shapes reminiscent of animals like frogs, butterflies, and hippos. These shapes hinted at the special pieces integrated into the collection, crafted from striped rug fabric and secured on models' bodies with snap buttons for effortless removal.

Sunnei's ironic take on blurring the lines between fashion and home design added an extra layer of intrigue to the presentation. Yet, it was the collection itself that stole the spotlight, marking another leap forward for the brand.

Textured knits took center stage, with fuzzy long cardigans, chunky scarves in Klein blue, and cream sweaters and skirts trimmed with thick fringe exuding warmth and coziness. Giant puffer jackets doubled as duvets, embodying the brand's ethos of comfort and practicality.

Satin introduced a contrasting shine, with cut-out tops and oversized shirting adding a formal touch to the collection while maintaining Sunnei's signature retro-athletic vibe.

The inclusion of voiceovers, purportedly representing the models' thoughts, provided a touch of social commentary, reflecting Sunnei's penchant for introspection and critique. In a world seemingly ablaze with chaos, the collection served as a reminder that while fashion may not change the world, it has the power to ignite conversation and introspection.