Zomer Spring Summer 2024 collection fashion show at Paris Fashion Week SS24 (September 26, 2023).
Zomer's inaugural Spring Summer 2024 collection brought a youthful and playful energy to the runway, embracing a child-like approach to design and creativity. Designers Danial Aitouganov and stylist Imruh Asha aimed to break boundaries and explore diverse ideas for this debut collection.
The collection featured various innovative elements, such as outfits that could be unbuttoned into smaller versions or transformed into crop tops and skirts, along with slip dresses with draped panels and high-necked minidresses that formed unique shell-like shapes at the hip.
A predominantly solid color palette with color-blocking emphasized the meticulous construction of jackets and dresses. While abstract prints paired seamlessly with pleats and stripes complemented ruching, a patchwork of multiple florals ventured into a more psychedelic realm.
The show concluded with a charming twist, as miniature versions of Aitouganov and Asha took a playful lap around the room, adding a touch of youthful delight to the collection's presentation. With the support of DSMP, Zomer is poised for rapid growth despite its young beginnings.
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