Ambush Fall Winter 2023-24 Lookbook

Ambush Fall Winter 2023-24 Lookbook

Ambush Fall Winter 2023-2024 collection lookbook (36 outfits).

Ambush, the avant-garde fashion label by designer Yoon Ahn, made a splash during the Fall Winter 2023-2024 season with a collection inspired by '90s rave culture in Japan. While skipping the runway at Milan Fashion Week, Ahn made her mark in New York with a Times Square billboard showcasing her collaboration with Nike.

The collection, presented via a lookbook, showcased the evolution of the Ambush kid who had partied too much in the previous season and was now sent away to private school with uniforms. Ahn aimed to capture the character development through her unisex pieces, which were predominantly in black and white. The tailoring exuded a punk spirit with trench coats, oversized blazers, cinched waist blazers, baggy trousers, schoolgirl skirts, and shorts adorned with double belts, multi-straps, and zipper details.

Shirting in the collection came in oversized or cropped styles, often corseted, while sweaters featured ripped, patched, and zipped details. A cream pullover with 3D spikes knitted into it added a playful touch. The theme extended to Ambush's signature jewelry, with detention pins, class rings, and safety pin earrings complementing the overall aesthetic.

The collection also featured letterman jackets, knee socks, and elevator boots, further emphasizing the private school uniform inspiration. Ahn's keen eye for street style was evident in the designs, as she expressed her preference for observing what kids are wearing on the streets rather than focusing solely on fashion week. In fact, Ambush's party in New York had more than 1,000 RSVPs, showcasing the brand's strong connection with youth culture.

Despite skipping the runway, Ahn's collection received praise for its commercial yet cool forever pieces. The punk-inspired tailoring, playful details, and unisex approach made for a solid foundation of wearable yet edgy garments that are sure to resonate with fashion-forward individuals.

As Ambush continues to push boundaries and make its mark in the fashion world, Yoon Ahn's unique vision and innovative designs continue to captivate and inspire fashion enthusiasts around the globe.

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