Etro Pre-Fall 2024 Lookbook

The Etro Pre-Fall 2024 collection heralds a new era under the creative stewardship of Marco De Vincenzo, who is injecting his unique perspective into the brand's iconic elements. Stepping into the role with confidence, De Vincenzo's vision, as unveiled in the lookbook, blends heritage and personal idiosyncrasies, creating a calibrated alchemy that propels Etro into a promising future.

De Vincenzo recognizes the importance of a brand's heritage and believes in navigating within the boundaries of its strong foundations. In his view, a creative must move within a perimeter that safeguards the brand's survival while simultaneously upholding the integrity of their interpretation. This delicate balance between tradition and innovation is a theme woven throughout the Pre-Fall 2024 collection.

The creative process for De Vincenzo involves deep dives into Etro's archives, exploring both the masculine templates from its beginnings and the romantic bohemian legacy that defines the brand. Despite the apparent antithesis of these elements, De Vincenzo seamlessly weaves them together with a flair for immersive decoration, showcasing his skillful craftsmanship and design acumen.

Etro has always embraced an unconventional notion of masculinity, characterized by a debonair, dandy attitude. This season, De Vincenzo amplifies this vibe by translating the classic masculine suit into oversized renditions for women. Whether in tie-like heraldic jacquards or pinstripes, these suits are paired with sporty sweats featuring silk hoods adorned with paisley motifs. The juxtaposition of masculine and feminine elements creates a striking aesthetic that challenges conventional norms.

A signature motif of Etro, the boteh, undergoes a transformative treatment in the Pre-Fall 2024 collection. Stretchy knitted tube dresses adorned with the boteh pattern take center stage, accompanied by long matching stoles. De Vincenzo's innovative touch is evident as he combines the boteh with florals, resulting in fluid and unfussy silhouettes that redefine the boho look. This departure from past iterations reflects the designer's commitment to authenticity while introducing a more rigorous and reduced approach.

While not embracing radical minimalism, De Vincenzo expresses a desire to challenge himself by maintaining authenticity, both to the brand and to his own design ethos. The approach for Pre-Fall 2024 is characterized by a more rigorous aesthetic, focusing on reduction rather than amplification. This commitment to authenticity and self-challenge positions Etro as a brand that evolves while staying true to its roots.

Marco De Vincenzo's creative alchemy is evident in the Etro Pre-Fall 2024 collection lookbook, where he seamlessly blends heritage with personal innovation. The juxtaposition of masculine and feminine elements, the reimagined boteh motif, and the commitment to a more rigorous design approach collectively showcase a designer who is both respectful of the brand's legacy and unafraid to push boundaries. As Etro moves forward, it does so under the adept guidance of a designer who understands the delicate dance between tradition and modernity.