Ganni Fall Winter 2024-25 Lookbook

Ganni Fall Winter 2024-25 Lookbook

Ganni Fall Winter 2024-2025 collection lookbook (31 outfits).

When Nicolaj and Ditte Reffstrup took the reins of Ganni in 2009, the Danish fashion house was a humble team of five working from a small apartment. A decade and a half later, Ganni stands as an anchor of Copenhagen Fashion Week, embodying the spirit of a brand that has evolved from its modest beginnings. The Fall Winter 2024-2025 collection lookbook reflects not only the brand's growth but also a unique decision to step away from the runway madness and embrace Copenhagen nostalgia.

In a surprising move, Ganni chose to forgo a traditional runway show this season, opting instead to support emerging Danish designers through an exhibition and dinner. This decision, according to Ditte Reffstrup, inspired the collection's emotional core and title: Copenhagen nostalgia. The lookbook, shot against red-and-white backgrounds reminiscent of the Danish flag, captures the essence of a brand rooted in its heritage but ever-evolving.

As Ganni itself matures, so does the iconic Ganni Girl. The Fall Winter 2024-2025 collection showcases her at an in-between stage, exploring pinafore dresses, miniskirts with ruffled hems, argyles, platform loafers, and a renewed focus on tailoring. The brand's classic fitted jacket with curved sleeves remains a staple, but the deliberate engagement with suiting and outerwear signals a sophisticated evolution.

The Ganni Fall Winter 2024-2025 collection emphasizes sartorialism with sharp attention to detail in suiting and outerwear. A trench coat stands out with double collars and a raised Ganni logo at the center back. Squared cuffs and business-like silhouettes suggest a more serious, confident tone, reflecting the brand's commitment to timeless style.

The Ganni Girl is not one to shy away from a good time, and the collection offers an array of going-out options. Sparkling ensembles and a playful beaded fringe skirt adorned with the brand's butterfly logo highlight the brand's signature celebration of individuality and joy.

Denim, a quintessential element of Copenhagen cool, takes center stage in the Fall Winter 2024-2025 collection. A shaped jacket crafted from a wide ribbed material, developed in-house, adds a unique touch to traditional denim wear. Miniskirts designed to be worn over jeans and paired with various knits capture the effortless and versatile spirit of the Ganni Girl.

A highlight of the collection is the use of Biofluff, one of Ganni's Fabrics of the Future, in a fluffy black-and-white coat. This sustainable material exemplifies the brand's commitment to eco-friendly fashion without compromising style.

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